:15sec Broadcast Spot
:30sec Spot
Our goal was to create awareness for the new GE Profile Ultra Fast Combo Washer/Dryer. Showcase the benefits of an all-in-machine (mainly getting to be elsewhere, doing ANYTHING else). And of course, position The Home Depot as the destination of choice for this new GE laundry appliance. The result, a fun, to-the-point spot with Home Depot outselling 2X combined sales from multiple competitors.